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How does Nabisco make money off the promotional …?

coupon on for 1 free golden double-stuff oreo package? You add their page as a friend on facebook and they mail you a coupon. They normally cost around $4. Does nabisco get paid to advertise on facebook? Does Nabisco pay to advertise on facebook? Is it done in the hopes that Nabisco will generate more consumer interest in Nabisco and Oreos in general, and that the consumer will keep coming back for more? What’s their financial incentive? Do you think it’s worth doing?

Its cheaper than running national ads. Plus they then can send you advertisements via facebook all the time.

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